What is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is the practice of increasing the visibility of your website within the natural (organic) listing on Google. The goal of SEO is to increase the quantity and quality of traffic to your website.
Search Engine Optimisation connects you with customers actively searching for your products or services online. If your website is not visible on the top half of Google, your competitors could be.
Why would I invest in SEO when I already have a website?
To increase your visibility and position in Googles organic results so that you can be found when searchers are trying to find your products or services. If you have an existing website, then you’re in the perfect position to invest in SEO and build your web-presence value over time.