Local vs. Organic SEO: What’s the Difference?
Local vs. Organic SEO: What’s the Difference?
Local vs. Organic SEO: What’s the Difference?

Local vs. Organic SEO: What’s the Difference?

Every website needs to attract traffic from search engines to grow online. That’s why search engine optimisation (SEO) is vital to your online success. However, SEO and its constantly changing algorithms can be complicated, even for seasoned marketers. It makes sense to break it down into different categories to help you understand it better.

Broadly speaking, you can separate SEO into two categories: local and organic. In most cases, you’ll need to optimise both if you want your website to thrive, particularly if you’re running a business. A good local and organic SEO performance puts you in a much better position on search results to maximise your site’s traffic.

Read on to get a brief introduction to SEO and learn how local and organic SEO differ from each other. We’ll also help you figure out which SEO type is more important for your site’s growth.

What is SEO?

To put it simply, SEO is a set of strategies to help improve your ranking on search engine results pages (SERPs) and drive more quality traffic to your website.

Your traffic level will also depend on how many people are looking for the type of content you offer. But in broad terms, strong SEO practices lead to more visits and increased conversions.

Search engines, like Google, consider many factors when ranking websites. Which is also the very reason why SEO involves a lot of work and time. For example, you’re publishing a new article on your blog and you want to work on its SEO. You would then need to pay attention to proper keyword usage, optimising its meta description, using subheadings correctly, and more.

The Difference Between Local and Organic SEO

The goal of organic SEO is to capture more traffic and rank high on search engines. It’s all about optimising your website content to be more relevant to matching search inquiries. So, when a user puts in keywords that are related to your business or content, you’ll appear among the top results on the SERPs.

The first five organic results alone already own 67.60% of all the clicks for a certain search. The figure for the next 6 to 10 results drastically drops to 3.73%. Falling on the second page means you’re practically invisible online. Organic SEO helps you achieve the mean feat of getting on the first page. You’ll generate the most traffic and raise your ranking and website authority online.

Organic SEO

Local SEO, on the other hand, targets a certain locale. It’s optimisng for local search results to gain both online and foot traffic to your business. If your business has a physical store, this helps customers near you easily find you online.

Working on your local SEO establishes your brand within your community. Topping local searches boosts your business’ relevance compared to similar businesses within your area. Your store will get the most inquiries and visits, earning you increased sales and potentially loyal customers.

Local SEO

To give you a clearer idea of their differences, let’s talk about some techniques involved in each:

Organic SEO

  • Research and optimise the right keywords
  • Optimise meta descriptions
  • Use heading tags correctly
  • Build quality of backlinks
  • Improve page loading times

Local SEO

  • Create a listing on Google My Business
  • Make sure your store shows up on maps
  • Encourage customer reviews, so people know that you provide a quality service
  • Target local keywords, helping customers find you more easily, like the best home remodeling in Auckland

Which Is More Important for Your Business?

In most cases, local and organic SEO go hand in hand. If you’re running a brick-and-mortar business, you’d naturally want to target customers in your area.

Organic VS Local Searches

However, getting online means reaching potential sales beyond your locale. If you disregard your site’s organic SEO, you’d miss out on winning new leads and increasing your revenue from customers that aren’t on your immediate premises. It’s best to put some effort into optimising both.

There are only a few situations where it doesn’t make sense to do both local and organic SEO. These include when you run a personal website or if you have an entirely online business or blog (without a physical location). In those cases, working on your local SEO would be unnecessary.

Overall, local SEO is most critical for businesses with a physical presence. As for organic SEO, it’s always essential, no matter what kind of website you’re running.

Begin Your SEO Journey Here

Search engines are constantly introducing new ways and factors in ranking websites. This means there’s more to SEO than what we’ve talked about. Good news: you don’t need to know everything all at once to boost your online presence. A good local and organic SEO plan is a great start.

If you’re new to this, it can be hard to determine which SEO actions best suit you. Take the time to explore which SEO strategies apply to your website. There are SEO tools that you can use. You can also tap SEO specialists to guide you through the process and help get the ball rolling for you.

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