Are you looking for ways to drive more traffic to grow your online store and website? If you are, mastering search engine optimisation (SEO) is an absolute must.
Over 57% of all site traffic was attributed to the Google search engine. This talks so much about SEO’s importance for websites.
Now, if you’re looking for an easy and flexible way to learn SEO? You can join us in our free SEO webinar. SEO expert Kate Furnifer will talk about the various aspects of SEO – including basic SEO website optimisation principles, and important resources.
Let’s understand why SEO is important for businesses and learn the steps to master the art of SEO as you read further.
Webinar Highlights
a. Search Engine Optimisation: A Brief Intro
Before you start working on increasing your search engine rankings and increasing your website’s traffic, it’s important to understand the basics of SEO.
So, let’s understand what search engine optimisation is and how search engines work.
Search engine optimisation, also known as SEO, is the collective steps applied to a website to increase its visibility in organic search engine results.
It requires a dedicated effort in multiple aspects, including content optimisation, technical planning, and marketing strategies to make a website more attractive, popular, and appealing to both end users and search engines. These collective steps gear websites to appear in the top organic search results.
b. What is the Goal of SEO?
The purpose of SEO is to drive traffic and enhance revenue for your brand and/or business. Improving your website’s SEO allows your web page to reach the top of popular search engine results pages (SERPs), which results in driving good traffic to your website.
How does that work, you ask?
Google, and several other popular search engines, let their bots go over or crawl the internet to find, index and rank various websites. These will then become references that are easy to pull up once search queries are entered.
When a search query is entered through search engines, it leads users to a comprehensive list of search results that are relevant to the query.
Apart from SEO basics, the webinar will also let you understand the different aspects of SEO.
Understanding the Difference Between On-page SEO And Off-page SEO
SEO strategies are typically divided into two types: on-page SEO and off-page SEO.
The notable difference between the two is that on-page SEO includes strategies, factors, and techniques for optimising various controllable aspects of your website.
Off-page SEO, on the other hand, covers SEO factors and strategies that are primarily focused on promoting your website and/or brand around the web.
To better illustrate their difference, on-page SEO primarily involves actions that are not limited to what’s listed below:
- formatting such as HTML tags
- navigation, meta descriptions
- keyword usage
- URLs
- page titles
- mobile friendliness, and
- alt text and image descriptions
To master off-page SEO, you have to mainly consider how your audience thinks of your online content.
Additional factors that contribute to your off-page online presence include authoritative links to your website, social media marketing, and mentions about your brand.
It’s important to keep in mind that for successful SEO, you need to master both on-page and off-page SEO.
Technical SEO
The first step to improving your technical SEO is by performing a website audit – to know where you are. Once done, create a detailed plan to address the key areas where your SEO efforts fall short.
Technical SEO is the aspect that power your organic growth engines, such as website architecture, mobile optimisation, and page speed.
In other words, technical SEO is anything that makes your website search engine-friendly.
While it’s tempting to ignore the behind-the-scenes of SEO, it affects your organic traffic. You can have thorough, relevant, and well-written content but it’s a waste if not many users find it. This is why search engines need to crawl websites.
The first step to improving your technical SEO is by performing a website audit – to know where you are. Once done, create a detailed plan to address the key areas where your SEO efforts fall short.
Master Keyword Research
Keywords are another factor to master in your SEO game. There are primarily two kinds of keywords: long-tail keywords (span three or more words) and short-tail keywords (only one or two words). Typically, long-tail keywords focus on your web pages and generate better interest.
Keywords are the central elements for SEO because you can find them everywhere, including your content, meta descriptions, titles, and URLs. This makes familiarity with keyword research a fundamental step in your SEO journey.
Link Building
With a wide range of ranking factors prioritised by Google, links usually top the list. Relevant and updated links from other trusted websites tell search engines the trustworthiness and usefulness of your website to users across the web.
However, mastering link-building tactics to fit search engine criteria can be challenging. To address this, there are several strategies for link building that you can adopt.
One example is getting natural links through tactics like engaging in social media, guest blogs, and more.
Get Ahead in Your SEO Journey With Freeparking
SEO is a vast topic that takes both time and effort to understand. To learn and master SEO, you must remain updated on the latest search engine trends and developments.
By signing up for Freeparking’s Managed SEO Webinar, you’ll learn so much about SEO and how to use it to grow your online business.
Join the webinar today and take the first step to bringing your website to the top search engine rankings!
