Everyone knows the first step to building an online presence is by securing a domain name. This acts as your physical address online and helps users access your website through their browsers.
But did you know that a domain name can play a part in your search engine optimisation (SEO) strategy?
Google considers many factors when ranking a website, such as its structure, user experience, content, and loading speed. But these are factors you can improve by tweaking your website. A Google-approved domain name, on the other hand, requires you to choose the right one from the get-go.
Get your SEO strategy going with your domain name. In this article, we’ll explore seven SEO practices to consider when choosing and optimizing your domain name.
7 Effective SEO Practices for Your Domain Name
Make it memorable
One of the best SEO tips for choosing a domain is to make sure it’s memorable. Memorable domain names are usually short, unique, and direct to the point. Also, securing a memorable domain also helps both users and your marketing team.
For the benefit of your users, they’re less likely to make a spelling mistake when typing in your domain on search engines. As for your marketing team, it allows them to save text space in the different ad and promotional materials.
Place a keyword
Keywords are the center of Google’s SEO algorithm. Whether they’re in your content or meta tags, Google will always pay close attention to the relevance and placement of your keywords.
While you’re at it, place a keyword in your domain name, too. But this doesn’t mean you should stuff your domain with keywords. Remember, your domain must be memorable, not weird.
Make it readable
Memorable domains don’t necessarily have to be creative. In fact, owning a simple and easy-to-read domain can be enough.
Domains like this positively impact a user’s online experience, which is another ranking factor for Google. So, avoid placing any unnecessary symbols or elements that make your domain hard to read and memorize.
Match URLs to their page titles
Another way you can optimise your domain is through your page titles and URLs. In the past, many website URLs contained numbers and symbols. Now, these elements don’t only make the URL unreadable but also longer.
Google and its users don’t like that. As much as possible, your URLs should match their corresponding page titles. Doing so ensures users and search engine bots are accessing the right page.
Choose a popular extension
Next, opt to go with a popular domain extension. For example, the .com domain already establishes trust between your visitors. Why? It’s simple, easy to remember, and globally recognised. But .com isn’t the only domain extension out there.
You can secure a top-level domain (TLD) that directly aligns with your industry, like .tech, .shop, or .fitness. Going for a specific domain boosts your chances of appearing in your target audience’s search results.
Use a brandable domain
As discussed, having a primary keyword in your domain name is a good SEO move. But if analytics show your audience recognises your “brand” more than its products, make the brand your domain name. This option is perfect for well-established businesses that are looking for an additional SEO boost.
You can also decide to go local with your domain. Choosing to localise your domain is ideal if you have an existing local SEO strategy.
Let’s say you own a pizza biz in New Zealand. You have up to 50 customers daily but looking to double it within the next three months. You can secure a .NZ domain and improve your chances of landing on the top local search results. Whenever a user types “pizzas in New Zealand”, search engines will automatically show your website and location.
Start Your Online Journey Right
Now, we know domains are not just a requirement to get online. Make the most of it by ensuring it represents your brand and incorporating it into your current SEO strategy. Because even though there are many SEO elements to consider, you’ll have peace of mind knowing you’re off to a great start with your domain.