The COVID-19 pandemic has caused a surge in online shopping among customers. Even when the world has slowly moved back to ‘normal’, customers still prefer online shopping. Now, you might ask, “How do I maintain the current number of my customers for the years to come?” The answer lies in your online marketing strategy.
These different online marketing strategies we’ve listed below can help you boost online sales.
5 Tips to Boost Sales through Online Marketing
Maximise these five helpful tips on how to increase sales through digital marketing.
Refine Your Website’s SEO
SEO or Search Engine Optimisation refers to optimising your website to be more visible on search engine results pages or SERPs. This means that when a user types in a search query on Google, your website is displayed on top of the search results. Of course, users usually click on top results making you gain more traffic and eventually increase your sales.
Websites that rank higher on the results page are perceived to have authority on a certain topic. So, if you’re quite lost on where to start, refining your website’s SEO is a smart first move.
Here are steps on how to achieve this:
- Make sure your website and landing pages are easy to navigate and are optimised for mobile devices
- Insert high-ranking and relevant keywords in your titles and metatags
- Make sure your content also has relevant keywords inserted all throughout
- Craft new and original content on a regular basis
- Organise your content based on SEO best practices
Make the Best Use of Content Marketing
Content Marketing is the practice of producing useful and relevant content about a particular topic. When you show command and authority about a topic, your readers will be naturally interested and will want to check out your business more.
Content comes in the following forms:
- Blog posts
- Ebooks
- Infographics
- Podcasts
- Videos
- And more
For your content to reach the right audience, you have to be consistent in producing content. You should establish a regular schedule for producing content. And to produce high-quality content, it should be:
- Grammatically correct and free of distracting spelling errors,
- Easy to read,
- Thought-provoking,
- Unique,
- Well-researched, and
- Concise.
List Your Business on Online Directories
Online directories are the modern yellow pages. They contain information about a business such as its address, contact information, operating hours, a link to its website, and a link to a map. When you list your business in online directories, it will be easier for users to locate your business online.
Here are its other benefits:
- Directories widen your reach. Online directories not only help you find clients, but they also help you find potential business partners whom you can form partnerships with. LinkedIn, although a social media platform, can be a great avenue for talent scouting and career networking.
- Directories help with brand awareness. When your business is listed in different online directories, it creates a brand recognition to the user. The user will then associate your business to a particular industry that will trigger brand recall.
- Directories provide business information. Directories provide a brief summary of what the business does, its address, contact information, a link to its website, a link to a map, and the store’s operating hours. This brief summary provides fast information to its users that allows them to quickly access information within that directory.
Here are some of the online directories where you can list your business:
- Google Business Profile
- Yelp
- Angi
- Foursquare
- Glassdoor
Create a Winning Email Marketing Campaign
Email Marketing allows you to get in touch one-on-one with leads that are interested in your products and services.
Here are the types of emails that you can send:
- Promotions
- Newsletters
- Follow up
- Loyalty/rewards
- Recommendations
- Customer Service
You can use these types of emails to:
- Introduce new products or services to your leads or suggest similar items that they may be interested in.
- Remind them of their abandoned carts and encourage them to make a purchase.
- Inform them of a new content that you recently published so that they can interact with your brand.
- Offer discounts or coupons on their birthday and other special events.
Track Your Performance with Website Analytics
Tracking your performance helps you identify how your website performing and how visitors are interacting with your data. It also provides helpful data about your visitors. Furthermore, you can apply the information you extracted from analytics to your future marketing decisions so that you’ll have a tailored approach to your audience.
Here are the benefits of website analytics:
- Know your visitors. You can identify where your visitors are located and decide whether it’s sound to target that location for your products and services.
- Know customer needs. You can determine your most visited web pages then update your web pages or tailor your sales pitch to bring more traffic.
- Determine how to optimise your website. Identify what device or browser your visitors are using. For example, if they’re using a mobile device often, then maybe it’s time to develop mobile apps.
- Monitor customers leaving your website. See the bounce rates and identify the page that they left without making any action and the time that they left that page. You can use this information to improve their browsing journey.
Improve How You Do Business Today with Our Online Marketing Hub
The previous points that have been touched on have been proven to boost sales on your website. If you’re looking for a place where you can get the solutions above, look no further. Freeparking offers marketing solutions that include Managed SEO, Traffic Booster, Email Marketing, Web Analytics, and Business Directory all in one platform. Our solutions consist of different affordable and scalable plans that are perfect for your business needs. Contact our representatives now to know more.
