Domain names are the addresses of websites on the internet. They help speed up how users find and access websites on the web. To make them become memorable, domain names are usually simple and catchy.
So, if you want to create a website for your business, or you simply just want to create one, you need to understand domain names as more than just website addresses. In this guide, you will learn what a domain name is, how it works, and how to choose the best domain name for your website.
Domain Name: What it is
One of the key factors for creating a successful website is choosing a good domain name. A domain name is the name of your website on the internet, and it helps users find your site easily.
A common misconception is that a domain name is the same as a web hosting service. However, they are completely different things.
The storage of your website’s data and files on a server is a web hosting service. A domain name, on the other hand, is simply just a name for your website on the internet. Think of it as a digital label that allows users to access your site quickly.
Domain names usually consist of two main parts: the second-level domain (SLD) and the top-level domain (TLD). The SLD is part of the domain name that comes before the dot, such as google or amazon. The TLD is part of the domain name that comes after the dot, such as .com, .org, or .net.
Together, the SLD and TLD form a complete domain name, such as google.com or amazon.com.
For example, in the domain names stated above:
- “google” and “amazon” are the Second Level Domain (SLD)
- .com is the Top Level Domain (TLD)
Why are Domain Names Important?
A domain name is a vital part of your online business. It has several benefits for the online world, such as:
- Ease of use: A domain name is a simple and memorable way to access a website, instead of using a complicated IP address (a string of numbers and dots).
- Branding: A domain name that is unique and catchy can help you create a strong online presence and brand identity.
- Search engine optimisation (SEO): A domain name that matches your website’s topic and keywords can help you rank higher on search engines, making it easier for potential visitors to find your site.
A domain name also helps you to:
- Increase your online visibility in the digital world
- Connect with your audience easily and conveniently
- Enhance your business credibility and brand reputation
- Build trust in your physical business and provide the best user experience of your products/services
- Grow your business demand and revenue
The takeaway: Your business needs a strong domain name to stand out from the crowd and show that you are serious about what you do. A strong domain name is like a window display that attracts customers and showcases your brand identity. It also helps you communicate your message clearly and effectively and establishes your credibility and trustworthiness in the digital space.
How Do Domains Work?
A domain name is a human-friendly way of identifying a website on the internet. To find the actual location of a website, a web browser needs to know its IP address, which is a series of numbers that computers use to communicate with each other.
To do this, the browser uses the Domain Name System (DNS), which is like a phone book for websites. DNS is organised in levels, from the most general to the most specific.
The browser asks a DNS server to match the domain name with its corresponding IP address. After getting the IP address from the DNS server, the browser can connect to the web server that hosts the website.
Speaking of the “web server that hosts the website”, find out the difference of a domain name, a website, and web hosting as you read on.
What’s the Difference Between a Domain Name, a Website, and Web Hosting?
Domain name, website, and web hosting are related terms that are often used interchangeably. However, they actually refer to different things that complete a whole.
- Domain Name: As mentioned earlier, a domain name is a unique address that people use to find your website on the internet.
- Website: A website is a set of web pages that are connected by hyperlinks and hosted on the internet. It is composed of multiple web pages – a document containing various types of content, such as text, images, videos, and more. Usually, a website follows a layout and a style that define how the web pages look and function. The most common elements of a website are navigation menus, headers, footers, and logos.
- Web Hosting: For your website to work on the internet, it needs a storage space that works round-the-clock. This is where web hosting comes in. It is a service providing the space and resources to store the website’s files and content on servers – which are computers that can deliver the website to users who request it. Web hosting also offers other features such as bandwidth that determines how fast the website can load; security, which protects the website from hackers and malware; and other options that can help websites work better.
The takeaway: The domain name is the address people use to find your website, the website is the collection of web pages that make up your online presence, and web hosting is the service that allows you to store and access those web pages on the internet.
What Are the Different Types of Domain Names?
There are hundreds of available domains to register, including country-specific ones (e.g., .co.uk), and industry-specific ones (e.g., .travel). But let’s all look into each of them and see which ones best suit your needs.
1. Top Level Domain – TLD
The TLD is the extension that follows the SLD. It’s also the most popular to use. TLDs includes .com, .net, and .org.
Pros:
- Global recognition: TLDs are globally recognised domain extensions and can help establish a global online presence.
- Versatility: TLDs can be used for various purposes and are not limited to any specific industry or country.
- Availability: TLDs can be registered by anyone from anywhere in the world.
Cons:
- Cost: Some TLDs can be expensive to register and maintain.
- Trust issues: Some TLDs are associated with spam or low-quality websites. This can impact the credibility of your website. Especially, if you use only one of these TLDs.
2. Country Code Top Level Domain – ccTLD
These are two-letter domain extensions that represent specific countries or territories, such as .us for the United States or .ca for Canada.
Pros:
- Location targeting: ccTLDs can help businesses target a specific location or country.
- Local recognition: ccTLDs are recognised as local domain extensions and can help establish a local online presence.
- Trust: ccTLDs are generally trusted by users from specific countries covered by the extension. It also contributes to the credibility of your website.
Cons:
- Limited availability: ccTLDs are limited to specific territories. This limits your online presence if you are targeting a global audience.
- Cost: Some ccTLDs can be expensive to register and maintain.
- Localisation issues: ccTLDs may need to be registered in the country where the business is physically located. It can be a challenge for international businesses that don’t have a physical location within the ccTLDs’ region.
3. Sponsored Top Level Domain – sTLD
These are specialised TLDs that are sponsored by a specific organisation or community, such as .edu for educational institutions or .gov for government entities.
Pros:
- Enhances identity: An sTLD helps organisations or communities enhance their online identity and reputation. It also helps create a unique brand that establishes an online presence.
- Builds trust: An sTLD can help to build trust with customers and stakeholders. It creates an image of legitimacy that results in becoming credible.
- Better SEO: An sTLD help websites rank higher in search engine results. It also makes finding websites relevant to their interests easy.
- Targeted audience: sTLD helps target a specific audience or community. It creates a sense of community and belonging.
Cons:
- Limited availability: sTLDs are limited. Hence, not all organisations or communities can get one.
- Higher cost: sTLDs are often more expensive than regular top-level domains. Thus, small organisations may have a hard time getting one.
- Limited usage: sTLDs are often limited to a specific purpose or community. This makes it difficult for organisations to grow an online presence or target a wider audience.
- Complexity: The process of obtaining an sTLD can be complex and time-consuming.
4. Second Level Domain – SLD
SLD, or second-level domains, is the part of your domain name that represents your brand, business, or purpose.
It is the part of the domain name that comes before the TLD. Like the “example” in the domain name “example.com”. This is what makes your domain unique and memorable.
In general, SLDs should be easy to remember, pronounce, and spell. Some domains even have a third level, such as “subdomain.example.com”, where “subdomain” is the third level.
Pros:
- Flexibility: SLDs offer a great deal of flexibility in terms of domain name selection. This allows businesses and individuals to create unique and memorable domain names that reflect their brand or identity.
- Branding: SLDs can be used to create a strong brand identity in the digital space. By choosing a unique and memorable SLD, businesses establish themselves as distinctive players in their respective markets.
- Localisation: SLDs are a creative way to localise online businesses. For example, businesses can use country specific SLDs to indicate that they are operating in a particular region.
Cons:
- Availability: Finding an available SLD can be challenging. Many of the popular SLDs are already registered, and businesses may need to settle for a less optimal SLD if their first choice is not available.
5. Generic Top-Level Domains (gTLDs)
These are newer domain extensions that are more descriptive than TLDs, like .blog, .shop, .app, etc.
Pros:
- Availability: gTLDs offer a much wider range of available domain names than SLDs. Thus, businesses and individuals can easily find a suitable domain name for them.
- SEO: Experts believe that having a keyword in the gTLD can improve SEO. For example, a business that specialises in green energy might choose a .eco gTLD to improve its search engine rankings.
- Credibility: gTLDs are more widely recognised than SLDs, and they may be seen as more credible by users.
Cons:
- Lack of specificity: gTLDs are not specific to any location or market, which can be a challenge for businesses to establish a local presence online.
- Confusion: With so many gTLDs available, users may become confused about which domains are trustworthy and which are not. This makes it more difficult for businesses to establish a strong online presence.
The takeaway: Each type of domain name has its own pros and cons. Choosing the right domain requires consideration of your business needs, your target audience, and the availability of domain names that match your brand.
Who is Responsible for the Domain Name System?
The Domain Name System (DNS) is a decentralised system that is collectively managed by several organisations.
The primary responsibility for the DNS lies with the Internet Corporation for Assigned Names and Numbers (ICANN). They are the organisation that coordinates and manages the overall architecture of the system.
ICANN is a nonprofit organisation that collaborates with other entities to maintain the smooth and efficient operation of the DNS. These entities include the IETF, the W3C, and the RIRs, which are responsible for different aspects of the Internet. The DNS is also structured into hierarchical levels, each of which is managed by a different organisation.:
- The TLD names, such as .com, .org, and .net, are managed by the Internet Assigned Numbers Authority (IANA), which is a department of ICANN.
- The second-level domain names, such as example.com or example.org, are managed by individual domain name registrars who are accredited by ICANN. These registrars are responsible for maintaining the database of domain name registrations and for providing the necessary infrastructure to support the registration process.
How to Select the Right Domain Name?
Choosing the right domain name for your website is an important decision. The reason is simple: domain names can impact your online presence.
Here are some tips to help you select the right domain name:
Make it easy to type and remember
The golden rule is to ensure that your domain name is easy to type and remember. So, avoid using complex spellings or words that are difficult to pronounce.
Keep it short and simple
Another rule of thumb is to ensure that your domain name is shorter. In fact, shorter domain names are easier to remember and type. A simple and catchy domain name can also help your website stand out from the crowd.
Use keywords
Including relevant keywords in your domain name can help improve your SEO ranking. A word of caution: Avoid using too many keywords, as this can make your domain name look spammy.
Avoid hyphens and numbers
Hyphens and numbers can make your domain name look unprofessional and difficult to remember. Try to stick with letters only.
Choose a memorable and distinctive name
Your domain name should be memorable and distinct. Think of something unique that will stick in people’s minds.
Consider the extension
There are many different domain extensions available, such as .com, .org, .net, and country-specific extensions. While .com is the most popular extension, consider which one is best for your website.
Research the name
Before you finalise your domain name, do research and ensure it’s not used by someone else. You can use a domain name registrar or search engine to check if the name is available.
Check for trademarks
Make sure your chosen domain name is not infringing on any existing trademarks. This can save you legal headaches down the line.
Choose a reputable domain registrar
Choose a reputable domain registrar to purchase your domain name, like Freeparking. Consider factors such as price, customer service, and added features.
Don’t rush
Take your time to choose the right domain name. It’s an important decision that impacts your online presence for years. Brainstorm ideas, get feedback from others, and weigh your options before making a decision.
Choose the right TLD
Stick with a familiar TLD like .com if possible, as it’s the most recognised and trusted. However, don’t be afraid to explore other TLDs if they’re more relevant to your niche or industry.
Protect your brand
Consider registering multiple TLDs and variations of your domain name to protect your brand from potential cybersquatters or competitors. Especially if you plan to establish a global reach.
In addition to the points mentioned above, here are a few other strategies to keep in mind when selecting a domain name:
- Use a domain name generator: Domain name generators can help you come up with unique and creative domain name ideas by combining different words, phrases, and keywords.
- Use a thesaurus: Using a thesaurus can help you come up with alternative words and phrases that have a similar meaning to the keywords you want to use in your domain name.
- Use a foreign language: Consider using a foreign language word or phrase that is relevant to your business or industry. This can help you create a unique and memorable domain name that stands out.
- Use a misspelt word: Sometimes, using a misspelt version of a common word can help you create a unique and catchy domain name that is easy to remember.
- Combine two unrelated words: Combining two unrelated words can help you create a unique and memorable domain name that is both catchy and easy to remember.
- Use a domain hack: A domain hack is a domain name that combines a word or phrase with a country code top-level domain (ccTLD) or a generic top-level domain (gTLD) to create a clever and memorable domain name. For example, the domain name “del.icio.us” instead of “delicious.com”.
Always keep in mind that your domain name should be easy to remember, easy to spell, and relevant to your niche.
How to Easily Setup a Domain Name
Buying a domain name is a relatively straightforward process. Here are the steps you need to follow:
Step 1: Choose a Domain Name
Of course, the first step in setting up a domain is choosing a domain name.
Step 2: Register the Domain
When you already come up with a domain name, register it with a domain registrar. A domain registrar is a company that manages the registration of domain names like Freeparking.
Registration will require some personal information, like your name, address, and email address.
You also need to pay a registration fee, which varies depending on the registrar and the domain extension.
Step 3: Configure DNS
Once your domain is registered, you’ll need to configure your domain name system (DNS) settings.
Configuring DNS settings is possible through your domain registrar’s website, through your web hosting provider or your DNS hosting provider.
Step 4: Select a Web Host
For your website to work on the internet, you’ll need to choose a web hosting provider. A web host is a company that provides server space for your website and ensures that it’s available to visitors.
Sign up for a web hosting plan that meets your website’s needs.
Step 5: Point Your Domain to Your Web Host
Once you’ve chosen a web hosting provider, point your domain to your web host. This involves updating your DNS settings to point to your web host’s IP address. Refer back to step 3 about configuring DNS records.
Step 6: Set Up Your Website
After the domain registration, DNS configuration, and choosing your web host, you can already start setting up your website. This includes designing your website, creating content, and installing any necessary software or plugins.
Step 7: Publish Your Website
Once your website is set up, you can publish it on the internet. This means uploading your website files to your web host’s server.
Step 8: Maintain Your Domain
Finally, you’ll need to maintain your domain to ensure that it remains accessible and secure. This involves annual domain renewals, keeping your DNS settings updated, and monitoring your website’s security and performance.
Pro tip: It’s important to note that you’ll need to renew your domain name registration each year to keep it active. Most registrars will send you a reminder when it’s time to renew, so be sure to keep your contact information up to date.
Create a Memorable Domain Name with Freeparking
Creating a memorable domain name is an important step in building an online presence. Thus, looking for a reputable and credible domain registrar, like Freeparking, is crucial.
Here are a few reasons why Freeparking is the right choice for registering your domain name:
Allows you to check availability
Freeparking’s domain search tool allows checking of the domain name you want is available. We’ll even suggest alternative options if your domain name is not available.
Offers different extensions
Freeparking offers a variety of domain extensions such as .com, .net, .nz, .co.nz, and more. You’re free to register what suits your website and audience.
Provides a domain name generator
Freeparking offers a domain name generator tool that can help you come up with unique and memorable domain name ideas.
Easy to use
Freeparking offers a user-friendly interface that makes it easy for even beginners to register and manage domain names.
Affordable
We offer competitive pricing for domain registration and renewal, making it an affordable option even for long-term registration.
Focuses on security
Freeparking provides a range of security features to protect your domain name, including two-factor authentication and DNSSEC.
Offers exceptional customer support
We pride ourselves on a knowledgeable customer support team that is ready to assist you with any questions or concerns about your domain name.
Access additional services
We offer a range of additional services, such as email hosting and website builders. All of which are key to building and maintaining an online presence.
Your online identity depends largely on your domain name, so make sure you pick a name that reflects your brand and sticks in your audience’s mind. This beginner’s guide aims to give you tips on how to choose the ideal domain name. We hope you get something useful out of it!
Frequently Asked Questions About Domain Names
What is a domain name?
A domain name is the address of a website on the internet. It is a unique identifier that helps users find a website easily.
How do I register a domain name?
You can register a domain name through a domain registrar. There are many companies that offer domain registration services, such as Freeparking.
How long does it take to register a domain name?
Domain registration is usually completed within 24-48 hours (about 2 days). However, it may take longer, depending on the domain registrar and the domain extension.
What is a domain extension?
A domain extension is the part of a domain name that comes after the dot. Examples of domain extensions include .com, .net, .org, .gov, .edu, and .biz.
What is a top-level domain (TLD)?
A top-level domain (TLD) is the last part of a domain name. Examples of TLDs include .com, .net, and .org.
What is a subdomain?
A subdomain is the part of a domain name that comes before the main domain name. It is often used to separate different sections or functions of a website like blog.example.com.
Can I change my domain name?
Yes, you can change your domain name. However, it is a complex process that may affect your search engine rankings and traffic.
How do I renew my domain name?
You can renew your domain name through your domain registrar. Most registrars will send you reminders when your domain name is about to expire.
What is domain privacy?
Domain privacy is a service that allows you to keep your personal information, such as your name and contact details, private when you register a domain name.
How much does a domain name cost?
The cost of a domain name depends on the domain extension and the domain registrar. Typically, a .com domain name costs around $10-$15 per year.
Can I buy an already registered domain name?
Yes, you can buy an already registered domain name. You can do this through a domain broker or by contacting the owner of the domain.
What is a domain transfer?
A domain transfer is the process of moving a domain name from one registrar to another.
Can I transfer a domain name to a different owner?
Yes, you can transfer a domain name to a different owner. This is known as a domain name transfer of ownership.
How do I check if a domain name is available?
You can check if a domain name is available by using a domain registrar’s search tool.
What is a domain name server (DNS)?
A domain name server (DNS) is a computer server that translates domain names into IP addresses.
What is a domain name system (DNS)?
A domain name system (DNS) is a system that translates domain names into IP addresses.
Can I host a website without a domain name?
Yes, you can host a website without a domain name. However, anyone interested in accessing your website must know your hosting server’s IP address.
What is a domain name registrar?
A domain name registrar is a company that manages the reservation of domain names, like Freeparking.
Can I use a domain name for email addresses?
Yes, you can use a domain name for email addresses. For example, if your domain name is example.com, you can use the email address [email protected].
What is a domain name dispute?
A domain name dispute is a disagreement over the ownership or use of a domain name. This can occur when two parties claim ownership of the same domain name.
