It is estimated there are over 2.6 billion smart phone users world-wide with the vast majority using their mobile device to quickly access information on the go. These statistics alone suggest businesses need to adjust to remain relevant and creating a mobile website should be the number one thing on the list.
It is not just consumers who are driving this change. Google has now stipulated one of the key criteria for ranking well on search results is the existence of a mobile-friendly website. Not only does the mobile website need to include a responsive design, factors such as quick loading graphic and vertical scrolling also play a role.
The change in Google's search algorithm was promoted by the growing number of user's having negative experiences when surfing the internet on their mobile device. How annoying is it when you go to a website, only to find you can't use the site correctly on your phone? This text is too teeny-tiny to read, you pinch and zoom only to accidentally click the wrong link or you get an error message and can't see anything at all!
Google highlighting the importance of mobile websites is aimed at preventing users from experiencing the frustration of exploring a desktop site on their mobile device. If your business doesn't keep up with the times, you will suffer greatly by sinking to the bottom of Google's mobile search results.
Whether or not you have a mobile-friendly website, you need to see what your customers are experiencing. After all, we all want happy customers! If a visitor to your site finds it difficult to see the information they need, then they will go straight back to Google and click on another link. Most likely this will be a link to your competitor.
Here's a few questions to ask yourself about your own website:
If you answer "no" to any of these questions or are experiencing issues viewing your site on a mobile device, then you are not maximizing your website's full potential.
It is clear that a poorly functioning mobile website or no mobile website at all can be detrimental to your business both from a customer point of view and Google's. Ensuring your site performs at its optimum on a mobile device is essential.
Not sure if your website passes the test? Use Goggle's Mobile-Friendly Test page and you'll get your results within seconds.
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