The use of mobile has increased 400%, for the first time in history, mobile has exceeded the number of desktop users in 2014, these days manufacturers and telco’s are making them more affordable, smarter, and enhanced applications and functionality. Don’t get us wrong, we are not saying that desktop is less important, we’re just saying that you need to think of your mobile website strategy and more so, optimise your current site for mobile.
Recently,Google announced and update to their search algorithm for mobile from 21stApril onwards on all languages worldwide. Basically, they will be placing a preference on sites that are optimised for mobile, they’re not saying anything about penalising non-mobile websites, but they’re placing a preference on sites that are mobile friendly.
This is in-line with the trend of mobile usage and reliance on mobile devices worldwide that we mentioned earlier, so Google have decided to act, why now you ask? Based on their studies over 9 varying consumer verticals, Google have found that over 48% of internet users on mobile start by using a search engine. So Google, seeing it appropriate, are looking to enhance user-experience on mobile devices, showing users higher quality and more relevant search results on mobile.
How does this affect websites? Google is planning to place a preference on mobile optimized sites at the top results, which in turn, push other results (non-mobile optimized) down the list and possibly back a page... If you’re not a fan of being pushed back in the results or losing incoming traffic through search engines, act now,make your site mobile responsive.
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