According to statistics more than half of New Zealanders are now accessing the Internet via a mobile phone. Mobile phone users are searching, shopping and using social media on their phones and they expect sites to load quickly and provide instant access to important information. If you have ever tried to view a desktop site on your mobile device you will know how frustrating it is waiting for the site to load and then scrolling around and zooming in and out trying to find what you’re looking for.
You need a mobile-friendly website if you’re going to survive in this mobile world…
Having amobile friendly websitefor your business means you will be capturing Internet traffic that’s now coming from mobile devices and gaining potential customers.
People are using their mobile phones to search for local businesses at the time when they are ready to do business – the opportunities that exist to convert these users into customers are endless.
If you have an existing desktop website, it will most likely be designed for users with a large screen, full browser and a mouse for navigation. By contrast, mobile devices generally have a small screen and limited options for navigation. Your desktop site will hold a lot of information intended to give the user a comprehensive understanding of your business, whereas amobile siteshould provide immediate access to what matters when a person is on the go, like a phone number and directions to find you. The two sites should complement each other and give the best experience possible to all visitors, whether they are using a PC, tablet or mobile phone.
Nobody can deny that use of mobile devices is growing at a rapid rate and predictions are that mobile Internet access will overtake PCs and laptops in the very near future. You can’t ignore the mobile revolution; you need to be taking advantage of the many opportunities that the mobile web offers your business, including:
The most important thing to remember when creating a mobile website is to provide information that’s important to a mobile user and make it easy to find. For example, somebody on the go will probably want to know your phone number, so providing a click-to-call function is a good start. You want to make it easy for a mobile user to find your business, so include a map and directions. Displaying your opening hours may also help to improve the experience for your mobile site visitor. Don’t forget to include a short blurb about your business and at least a summary of your main products or services.
Once you’ve got the basics sorted you might want to take advantage of some of the cool technology that’s available for smartphones. QR codes are a great way of promoting your business and can be included on your business cards, print advertising, flyers, or anywhere you might currently put your logo. Digital coupons are another method for engaging your customers and converting leads into sales. Create a special offer and apply it to a digital coupon, then add the digital coupon to your mobile site and drive foot traffic through the door.
With more than 1 million smartphone users in New Zealand already, there really is no doubt that if you have an existing website for your business then you need a mobile friendly version to cater to this market. If you were slow to jump on the bandwagon and get a website up and running for your business, then seize the opportunity to get ahead of your competitors and be one of the first to launch your mobile site. The mobile Internet certainly isn’t going anywhere, so embrace it and be part of the mobile revolution!
For a quick and easy mobile website for your business see Freeparking'sgreat new product!
Your subscription request has been received, please check your email for confirmation.