New domain spaces have the ability to alter the Internet landscape by changing the way people search for information on the web and how businesses establish their online presence. Previously there were a limited amount of domain name extensions available to use such as .com, .org, .co.nz and .net. Since 2014, hundreds of new extensions like .shop, .city, .pizza and .guru have been made available, providing customers more variety and opportunity.
The increase in the amount ofdomain name extensionswon’t affect the way the Internet operates, but it will affect the way users and website owners function. The .com extension still remains the most dominate globally, however now businesses can be one of a kind. For example, if you are a photographer launching a website or wishing to increase your online presence, you may benefit from using .photographer after your domain name. This will provide potential clients with a clear understanding of what you offer and allow you to align yourself within a particular industry.
By using a domain extension relevant to your specific business, you may have the opportunity to boost your search engine placement. When it comes to utilising the new domain name extensions as a business owner, there are several reasons you could benefit:
When registering a domain name for the first time, it can be deflating to find that your www.yourbusinessname.com is taken. New domain spaces mean you can have more choice to create your Internet identity. This might mean you swap the .com for .shop or .online.
Switching from a .com extension to a new extension like .site could provide you with significant cost savings particularly if your domain name is sort after.
Regardless of your new chosen extension, Google won’t penalise you for switching to something more unique. Even if you move our existing .com website to a new extension it won’t have an impact on your search ranking or history.
Using a domain name extension relevant to your product or service has the potential to improve your brand recall. For example, a web tech company could use the extension .tech to shorten their URL and bring focus to their service.
Transferring your domain nameto a site with an address extension can help you to be identified as a local business. The Eiffel Tower is a great example of a company taking advantage of this by moving its official website to www.toureiffel.paris
Domain names speak to who you are and what your site is about. As a user searching the Internet for a particular business, service or product, the new domain names may help you narrow your search. As an online business, it means more variety, opportunity, engagement and more choice for your online identity.
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