A Start-Up's Guide to Building a Brand

11 Jan 2016 / Freeparking Team / Brand Awareness Brand Marketing

If you are starting a new business in today’s market, building a company or personal brand is more important than ever before. With the launch of thousands of businesses each year, a brand can be your way of standing out and connecting with your desired customers.

Regardless of the type of business, people want to work with people they know and trust. Consumers are more likely to purchase from a company where they recognise the brand and know the story behind the product.

A good brand can help you develop valuable relationships

  • A good brand creates likeability
  • A good brand can draw a fan base
  • A good brand builds awareness for what your business stands for
  • A good brand can raise your company’s credibility
  • A good brand can be used to gain trust

Simple tips to build your brand

Spending time to strategically build your brand will help to ensure its strong enough to leverage your business. Here are some simple tips to get you started:

1. Research your target market
Before you start creating your brand and developing marketing strategies, you need to have a clear understanding of your desired audience.

2. Define your brand
Your brand should be a reflection of the service or products your business offers. It needs to connect with your customers, as well as differentiate you from your competitors.

3. Give your brand a voice
Your brand should incorporate your company’s beliefs, values and goals. Giving your brand a voice will help your desired clientele connect with your business on a more personal level, improving your brand's likeability and the chance of developing long-term relationships.

4. Get a proper logo designed
Investing in a proper logo design is essential and while it doesn’t have to cost a fortune or look overly fancy, it does need to reflect your business. Remember, you also want your brand be long lasting and not need to be updated as your business grows.

5. Build brand awareness online
The days of just stamping your logo on stationary and marketing material to build brand awareness are long gone. Today, you need to spend time and energy in building your brand reputation. This could be through social media channels like Facebook, Twitter or YouTube or through a blog. The more prevalent your brand becomes, the stronger your business reputation will grow.

6. Be innovative
Chances are you are not the only one offering similar products or services in your market, so you need to be innovative and a little darling to stand out. Small businesses without high levels of bureaucracy have much more leeway to be bold and playful with their marketing and tone of voice. Don't forget you want and need your brand to be memorable and unique.

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