A Guide to the Importance .nz Webiste Hosting for Your New Zealand Based Business

16 Oct 2018 / Freeparking Team

Top Level Domain (TLD) names are either generic or country specific. Country Code Top Level Domain (ccTLD) names help users and search engines identify the regions where websites are registered. The .nz domain extension is an example of a ccTLD. Websites with this name are promptly recognised as registered in New Zealand.

This guide will show you how important the .nz domain is to your business, why you should adopt it for your start-up, and how to go about choosing a web host.

What is .NZ Website Hosting?

A .nz web hosting means a New Zealand domain extension combined with hosting that operates from New Zealand. If you’re considering starting a business, you need a website where customers can interact with you and carry out transactions (if your business is an e-commerce store). If the business you’re starting is to operate in New Zealand, then you need a .nz domain name so that your business can be identified as a local company.

Identifying .NZ websites

The extensions for New Zealand domains are not limited to .nz. There are other second-level domains, such as:

-              .ac.nz: for tertiary institutions

-              .co.nz: for commercial outfits

-              .net.nz: for service providing companies or organisations connected to the New Zealand internet

-              .org.nz: for not-for-profit bodies

-              .maori.nz: for identifying Maori organisations, groups, and bodies

Others include .gen.nz, .kiwi.nz, .geek.nz, and school.nz.

There are also reserved second level .nz domains that are moderated for only certain bodies. These include .cri.nz (for the crown research institute), .govt.nz (for government bodies), .health.nz (for health organisations) .iwi.nz (for traditional tribes), .mil.nz (for the military), as well as .parliament.nz (for parliamentary bodies as well as elected members of the parliament).

Benefits of .nz website hosting for your New Zealand Business

A website with a .nz domain extension builds trust. Starting up a business in Auckland, Queenstown, or Wellington requires interfacing with New Zealanders. Even customers from different parts of the world looking to do business with a New Zealand based firm will have confidence in your company if your website is registered with a .nz domain extension.

This is just one of the many  advantages that come with using the ccTLD  for your business domain. Search engine rankings, speed for local visitors, better customer service, as well as security are other benefits that come with using a .nz domain extension.

Rank higher in local search results

Search engines like Google see ccTLDs as the best results for certain local searches. When your website is hosted with a domain extension like the .nz, you are notifying Google that your business focuses solely on New Zealanders, which will boost your search results. This will also increase your site traffic with Kiwi web surfers and drive higher sales.

Search engine optimisation is one of the  most important aspects of online marketing. Local SEO helps attract users within your geographical region and sees to it that your targeting is better focused.

Make the site load faster for local visitors

Site speed can either make or mar a business. The majority of people browsing the net expect websites to be fully loaded in two to four seconds. If your website doesn’t load speedily, you may lose potential customers for good.

A site that loads slowly may suffer from low ranking and lack of visibility as Google places site speed as a ranking factor. This can reduce your business’s online presence.

A .nz domain and web host can serve as a fix. Your website will be hosted on servers physically operating in the country and this proximity will shoot up your site’s speed.

Better Customer Service

Nothing destroys a business like a poor customer service. Your entire business process has to run on best practices. The location of your business website and company plays an important role in making your consumers happy.

With a .nz domain name, you’re securing the trust of your customers that you do business in the country. Your clients are predominantly based in the country, which means that you can focus more resources on them.

Having a web host in New Zealand also means that your customers won’t have to wait for long when your website encounters any issue. You can easily get in touch with your hosting providers to fix the problem in time.

Better Security

Your web host will determine your website’s general performance. Web hosting companies in New Zealand understand the country’s business landscape and the packages suitable for each cooperation, whether they’re startups or large enterprises. These companies will also be operating under the same laws as you.

What’s more, you can directly find out from previous or present customers of the web host you intend to hire so as to estimate how reliable they are.

Support for a local business and contributing to the economy

A .nz website will help boost the local economy. You’ll be contributing to the economy by choosing a local web host service. A rising sea raises all ships..

Pricing and Currency

Currency influences business operations. You may save costs when you get web hosting from a local company as you’ll be paying in the local currency without currency exchange costs. Economic situations in other countries can also lead to price fluctuations which can be unfavourable at times.

Customers looking for products and services will look for local dealers before they look beyond the country’s shores. Currency conversion, among other factors, is a key factor that sways this decision. New Zealanders tend to be inclined towards using a website with a .nz domain name over other sites.

Avoid Data Privacy Concerns

Privacy is a key concern for any online operation. With the widespread practice of hacking, identity theft, and other malicious cyber activities regularly reported across the world, everyone is wary of who they entrust with their personal details. You can avoid this by obtaining a .nz domain name that is secure. This is necessary because your clients may have to exchange sensitive information with your website, such as credit card payments, address information, as well as other personal and private details.

Your .NZ website hosting options

If you’re starting a business in New Zealand and have reached the conclusion that a .nz domain name is right for you, then you’re on your way to maximising the benefits of this extension name. What follows is considering the kind of web hosting to go for.

This is an important decision as it’ll affect the performance of your online operations depending on the kind of business you’re engaged in. You may be setting up a company profile website that involves just basic web operations, an e-commerce website, a blog, or a site with high level traffic.

The good news is that regardless of what you’re going for, there are web hosts in the country that can provide these services. All you have to do is ensure you know your options and are sure of what you want to go for. The following are options that you should consider when assessing your hosting needs.

Shared Web Hosting

Shared web hosting is about the most widely used form of hosting today due to its affordability. It involves multiple websites being hosted on a single server. These websites share the resources of the server as well as the cost of maintaining it. This is what makes the shared web-hosting option cost-effective.

Each website is allocated a certain amount of storage space by the hosting provider and gets full support from the web hosting company. You can render your web applications on shared hosting servers and carry out your web operations depending on your needs.

This web hosting option is ideal if you’re working with a small budget and are running a small-to-midsized business with limited online needs. It’s important to note that a shared server can limit your autonomy of using the server’s resources; your website may experience speed lags if another site on the server drags a lot of traffic; and you may be exposed to certain risks if malware, virus, or DDOS attacks another website on the server.

Cloud-Based Web Hosting

This type of web hosting involves the use of different servers that are pooled together to work as one. What this means is that your website utilises the virtual resources of multiple servers to perform. The load and resources are balanced, there’s a level of security ensured. The pool of servers is known as the cloud.

With the cloud, your website needs can be taken care of. Speed and reliability won’t be a problem as you can easily scale up or down as you wish. There is not performance drop whenever another website is drags too much traffic and if any server on the cloud encounters a problem, other servers will simply pick up its tasks.

Cloud-based web hosting is the right choice if you handle a business that requires a high-level of web hosting competence especially if your website handles high traffic. You can host your applications on the cloud as well.

Virtual Private Server (VPS) Hosting

This web hosting service involves the use of partitioned servers to host different websites. In principle, your website is hosted on a single server but you operate as if you are on your private server. It is a popularalternative for shared server hostingamong those who want to escape the limitations and risks of shared hosting.

With VPS hosting, you can have your own server applications like MYSQL, PHP, and Apache installed and customised the way you want and design them to suit the needs of your server and website. You can also restart your VPS server without the permission of the hosting provider.

VPS hosting is costlier than the shared server option but is more cost-effective than a dedicated server. If you want something less expensive than a dedicated server but not a shared server, you can opt for a virtual private server.

Dedicated Web Server Hosting

This web hosting platform involves having a whole server to yourself. This is one of the most sophisticated hosting options available and allows for complete customisation. It is the direct opposite of a shared hosting option and comes with more dynamic capacity than VPS hosting.

If your website requires high performance due high user traffic, then you need to go for a dedicated hosting plan. With a dedicated server, you have the full autonomy to implement your own applications. This hosting option also comes with higher security features. You can also install your own security systems.

The disadvantage of a dedicated hosting service is that it is very expensive to lease and maintain and you may have certain bandwidth limitations that could attract penalties when you exceed them.

Colocation Web Hosting

This hosting service involves renting space in a data centre to host your own hardware. It is different from normal web hosting because you do not rely on the host to provide hardware.

In this sense, the data centre is responsible for securing your hardware and providing other services like network infrastructure, power, IP address, bandwidth and cooling systems, among others, that will enable you to deploy your server successfully.

Colocation hosting is the best option for you if you prefer to have your own hardware but lack the resources to keep it safe and functional or if you want to keep it safeguarded for future use. Spaces are rented out in ‘cabinets’ and ‘racks’ and measured in Rack Units (1.75 inches per unit).

Managed WordPress Hosting

Here the web hosting provider runs the WordPress sites of their clients on enabled servers. This includes speed, security, WordPress updates, website uptime, scalability, maintenance, technical support, and backups.

This kind of hosting is available thanks to the popularity of WordPress and its ease of use. Many websites use this platform today. This has led most web hosts to implement WordPress capabilities and support on their servers.

There are shared and VPS options for managed WordPress hosting carried out by many hosting providers today. Although this service comes at a cost, it could save you a lot of time as well as resources.

Free Hosting Plans

There are free hosting plans offered by some web hosting services. However, they are mainly promotional and have limited features. This hosting option is suitable for blog sites that draw in a couple of hundred visitors. But if you want higher functions like security, scalability, and support, then you should go for a paid option.

Considerations when choosing a .nz website hosting provider

There are numerous web hosts in New Zealand offering all the web hosting options. Below are the things to consider are before choosing a website hosting provider:

Price

If you’re working on a budget, search for companies that offer the most competitive prices, without falling short on quality. Hosting plans normally come at a monthly rate; it is typical of providers to offer discounts and price incentives when clients pay for a number of months in advance.

Bandwidth and Storage Space

There are allocated bandwidth sizes and storage space on every hosting account. Your bandwidth is the amount of data transferred to the web browser of your site’s visitors from your hosting account while your storage space is the space allotted on the server’s hard drive that contains all of your website’s data including pictures, videos, audios, and applications.

Choose the hosting provider that offers the largest disk space and bandwidth allocation for your hosting plan.

Language Support for Programmers and Coders

The programming languages for your website applications should be supported by your web host. Most hosting services support a lot of the well-known and widely-used programming languages as well as databases, such as:

-              PHP

-              MySQL

-              Python

-              Ruby

For a windows web hosting plan, check if your web host provides support for these programming languages:

-              ASP

-              ASP.NET

-              MS SQL

-              .NET Framework

Website Builder Options

Website builders are online applications that help you set up a website without much technical knowledge on web development. If you want to create your own .nz business or blogging website and don’t have the expertise, then you can go for a website builder. Some of them include WordPress, Wix, BoldGrid, and others like Shopify and Bigcommerce.

You should consider whether the hosting provider has support for your website builder. While some hosting providers may offer a website building application by default, you should still assess if they support the builder of your choice.

E-Commerce Support

A lot of web hosting companies come with packages designed for e-commerce systems and functionalities. If you are launching a .nz website with e-commerce in mind, go for a web host that provides support and software that improve the performance and design of your online store.

Some web hosts offer e-commerce packages that come with built-in management tools for inventory management, product page creations, and shopping cart plugins. However, you should make sure any host that provides e-commerce support also provides:

-              Database support

-              SSL certifcates

-              Payment processing services

-              Daily backups

-              Easy restore options

-              Easy drag-and-drop built-in option for website builders

-              One-click installations for e-commerce platforms

-              Security measures specifically designed for e-commerce

Backups and Security

Options like shared hosting may not come with specific backup plans for your website. You are responsible for carrying out your own backups if you opt for a shared hosting plan.

There are hosting companies that provide advanced specific backup services with an additional fee.

SSL Encryption

Secure Socket Layer (SSL) encryption certificates encrypt information on your server and the computers of your site users. This makes it impossible for hackers to steal sensitive information. It’s important that you use SSL certificates on your website as users now understand themeaning of the padlock or green address barson their web browsers.

Most web browsers warn users not to visit sites that don’t have the certificate installed. Some web hosts offer basic SSL certificates for free and advanced encryption for a discounted price. In any situation, going for a web hosting plan that comes with SSL encryption by default will make life easier for you.

Datacentres

Datacentres are physical facilities where the web servers that contain the data of your website are housed. The location and security of your web hosting provider can affect the performance of your website. Ensure their datacentre provides ultramodern security measures like video surveillance, motion detectors, RFID and Biometric access controls, physical security monitoring, round-the-clock on-site technical team, environmental controls, as well as other measures that will make your website data safe.

Site Uptime and Downtime

The time your website is operational and can be accessed by your visitors is known as website uptime. When your site can’t be accessed, then you’re facing a downtime. It’s important that your site stays up if you want to keep your customers and business for a long time. Your user experience and satisfaction are closely linked to your uptime and downtime.

Make sure your webhost offers the best in uptime and have a track record to their name. This is important because your customers will blame you, not the hosting provider you choose, for being incompetent whenever they experience downtimes that may frustrate their transactions or other activities.

See to it that you go for companies that offer not less than 99.8% uptime. You can be sure of a web host’s capability depending on what they promise to refund in case of any downtime.

Domain Name Services

Your domain name is what your customers will identify you with and we have covered why you should get a .nz domain that should look like www.yourdomainname.nz. If you have a domain name of choice in mind, it’s easy to simply search with any domain registrar, check if it’s available, and purchase if it.

Some web hosting companies offer domain name services. If you buy a domain name from a registrar, then you’ll have to show it to your web host when you purchase hosting. However, if you go through the domain name service of your New Zealand web host, then they can assist you with this.

Scalability and Control

Choosing a web host that offers you scalability and control is also an option you should consider. If you choose a small hosting package, there’s a possibility that you’ll experience growth in the future which will require you to upgrade your hosting. You have to ensure that your web host provides services that will make this easy for you.

While shared hosting plans don’t give you much control, you can still search for companies that offer you a bit of autonomy than others.

Refund policy

You should also evaluate the return policy of the host. This is to ensure that you’re not throwing your money away if they don’t measure up to your standard regarding the services they provide. It’ll also give you proof of how confident they are about their services.

Beware of Hosting Resellers Posing as .NZ website hosts

There are hosting resellers that claim to be based in New Zealand. These are small businesses that rent space from a parent host and resell to their clients. Some of these businesses may be physically present in New Zealand but may be using cheap, unreliable parent hosts in different countries. Make sure your NZ web hosts have datacentres in the country and are actual hosting providers, not resellers.

FAQs
What is web hosting?

Web hosting is the activity of housing websites on servers that have the capability to render web applications.

How does web hosting work?

Web hosting involves a business that provides the infrastructure used in hosting websites who then rent out space to website owners.

Web hosting and datacentre: Aren’t they the same?

Web hosting is the activity of hosting a website on a web server while a datacentre is the physical facility where these web servers are housed.

What makes a good hosting company?

A good hosting company is one that adequately provides all that’s necessary to run high-performance websites with a high amount of uptime as well as great and consistent technical support among many other characteristics.

How do I figure out how much bandwidth or storage I need?

The storage space you need will be derived from the type of website you’re looking to build while you’ll have to assess your user base to understand the amount of bandwidth you may need.

How Much Does VPS Hosting Cost?

VPS hosting is generally cheaper than dedicated server hosting but slightly costlier than shared hosting. The actual price you’ll pay will depend on the package you’re going for.

What are the Benefits of Dedicated Servers?

Dedicated servers will give you the full control of the server that you’re leasing and you’ll have no limitation on how you customise your web and server applications.

How Much Does Dedicated Hosting Cost?

The cost of your dedicating hosting plan will depend on your hosting provider. Contact the provider you’re considering for more information.

What Are the Benefits and Responsibilities of Colocation Hosting?

If you have a server hardware programme of your own but without the resources to manage and fully deploy it, a colocation hosting plan will be the right fit for you.

How Much Does Reseller Hosting Cost?

If you fall in the hands of a reseller, you’ll pay more than you should for a website. This is because resellers buy from these hosts and sell back to you.

What Does “Unlimited” Really Mean?

If a web host offers you an unlimited plan, it means they’re letting you use all their resources but you should know that certain fair usage policies will apply and if you abuse the offer, you may be penalised.

 

For more information about .nz Website Hosting please visit:https://www.freeparking.co.nz/web-hosting/


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