Everyone who runs a business knows the importance of owning a website. An online identity is a required tool for business success, even for those with a brick-and-mortar storefront.
A growing number of webmasters are upgrading from HTTP to HTTPS because of security reasons. In case you are wondering what the additional ‘S’ is for and why more security-conscious...
The café owner snorted; “What do I need a website for, I’ve got Facebook!” But in this day of Facebook fury is that enough? Marketing your small business online can be time-consuming. It is not uncommon for time-poor business owners to try and take shortcuts, but not having a website in 2018 is like not having a shop address in 1918.
A forum is a place where people gather and converse. On the world wide web that can take place across many social media platforms, online community groups and forums. The question is, where is your brand being discussed and more importantly, what are you doing about it?
Social commerce is still very much in its infancy. With consumers uncertain about buying directly at the point of promotion, there are challenges in making social commerce work. Can Instagram's new tool make it worthwhile?
When it comes to underpinning your digital marketing activity, it’s often said content is king. But why? More to the point, how is content defined?
If you're running a small business, you'll have heard countless times how social media presence can be crucial for the success of your brand.
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