5 reasons your website needs an SSL certificate

19 Mar 2019 / Freeparking Team

If you have a website, chances are you have heard of an SSL certificate. An SSL certificate is something is installed on your website that encrypts the information sent and received, offering more security to your website visitors.

Not only is an SSL certificate essential to the security of your website butit also plays a crucial role in how search engines see your website, boosting the amount of organic traffic you can attract to your website.

If you are serious about the growth of your online business, installing SSL certificate on your website should be part of your plans for 2019.

Here are five reasons you need an SSL certificate this year:

1.       Improves site security

Providing adequate security to your website visitors should top of your priority list as a website owner and an SSL certificate is the best way to do so. SSL certificate protects the sensitive data transmitted to and from your website. Login information, personal details, addresses, passwords, and credit card information are some details an SSL certificate will protect from being compromised.

2.       Improves website credibility

One great benefit of an SSL certificate is that it improves your online credibility. Websites with SSL certificates have a security padlock in the address bar which shows visitors that your website is secure. If your website doesn’t have an SSL certificate, your visitors may be forced to take their business elsewhere.

3.       Improves SEO efforts

In line with Google HTTPS everywhere initiative, websites that are encrypted with an SSL certificate enjoy improved web page ranking. While this improvement may be slight, it still gives you an edge over the competition. If you are not seeing enough results from your SEO efforts, it could be because you don’t have an SSL certificate on your website and now could be a good time to discuss with your web hosting provider about an SSL certificate.

4.       It is necessary for online payments

One benefit of the internet is that you can stay in the comfort of your home and buy stuff, pay for transactions and even send money. But this becomes risky if your website is not secured by an SSL certificate. Putting your visitors personal and payment information at risk can cause serious damage to your business, therefore if you accept any form of information on your website, whether personal details or credit card information, you definitely need an SSL certificate.

5.       It is mandatory

A few years ago, Google flagged websites without SSL certificates as unsafe. This means that to remain in the good books of Google and your human visitors, installing an SSL certificate on your website is a must in 2019. An SSL certificate is not just important for e-commerce websites, even if you have a website for your small auto shop, school or law office, you will need an SSL certificate to remain relevant on the internet.

 


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