5 Reasons to Grab your .nz Domain Name

15 Jun 2016 / Freeparking Team / .nz Domains Brand Marketing

If you want to have a strong online presence in New Zealand, you need to have a .nz domain name. The biggest selling extension in the country. That's because 81 percent of Kiwi’s look for business, brands and organisations with .nz.

Here are five great reasons to grab your .nz domain name today:

1. It's all about trust

Kiwi's trust .nz domain names, meaning they’re more likely to click on your web address over the traditional .com.

According to the latest research conducted by NZRS Ltd, 97 percent of Kiwi's online rely on the internet when looking for information or services. 75 percent of these people prefer to purchase products and services from .nz websites.

This is because consumers trust local businesses, especially when doing business online. They perceive .nz domain names as representing locals and feel safer engaging a Kiwi business over an international company.

2. Increased brand security

By registering other .nz domain names in addition to your existing web address you will be increasing your brand security. For example, you might want to secure the .co.nz, .net.nz, .org.nz and .nz versions on your name. Cybersquatting is big business, with companies falling victim to their tactics worldwide.

They are highly successful at buying up web addresses of different domain name extensions to capture your audience. As more and more kiwi’s look for .nz websites, they are more likely to click on a site owned by a cyber squatter than yours.

When the time comes to approach the owner to purchase the domain name, they’ll be asking for a hefty price.

3. Be more relevant to NZers searching in Google

Using.nz domain names is a great way to leverage your own business presence on Google. Google uses several markers in order to index websites for its search results, and domain extensions are just one of the markers it uses.

When someone is searching on Google within New Zealand, your .nz domain name is a very strong indicator that your website is relevant to the consumer and authentic. This all works to increase your chances of being found by your targeted customer.

4. Overall benefits to your business

Businesses that have a .nz presence online find that it allows consumers to connect with their business and helps build credibility. 69 percent of business owners also claim that their online presence helps to increase sales, while 51 percent find it helps drive customer loyalty. These are all benefits that could help your business grow.

5. You can register a .nz domain name for as little as $25 per year

Domain names can be costly, particularly if you’re registering a .com website. It also can be highly competitive with businesses snapping up web addresses of various extensions to secure their place online.

But, when it comes to .nz domains, you have several options for registering your name. The traditional .nz domains, such as yourdomain.co.nz and yourdomain.org.nz are what are known as a 3rd level domains i.e. ‘yourdomain’ is the 3rd level of the name, with ‘co’ being the 2nd level and ‘nz’ the 1st or top level of the domain name.

But you may also want to consider a fairly recent addition to the market - the shorter and easier 2nd level .nz domains. This is where ‘yourdomain’ forms the second part of the domain name i.e. yourdomain.nz.

You can register your second level .nz domain name for just $25 per year, and .nz at the third level are just $39 per year. This is a great time to ensure New Zealand consumers are finding your business.

Being uniquely New Zealand, the .nz domain name could prove to be one of the most valuable tools to leverage and grow your business.


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