There are a lot of ways to monetize a website, but advertising is one of the most time-tested approaches. The problem is that finding advertisers and negotiating agreements can be tough. That's why many people rely on ad networks instead.
Google AdSense is one of the most popular such networks, for several reasons. It's easy to join even if your website is relatively new, and its rates are affordable on tight budgets. It's not a ‘get rich quick’ scheme, but as your site grows, so too will its ad income.
In this article, we're going to introduce you to Google AdSense. Then we’ll talk about three reasons it's our go-to advertising network. Let's get started!
Most online advertising involves having a company pay you to promote its products on your website (and possibly other places, such as your social media channels). You may be able to choose where and when to display those ads, or you might have to work under strict requirements.
With Google AdSense, the whole process is a bit different. Instead of working with a specific business, you’ll set up your website on the network, and then choose what types of ads you want to display (and where):
Then, AdSense works in the background of your site by offering up its ad locations in exchange for 'bids'. Advertisers can choose which keywords they want to bid for, and how much they want to pay for each click or impression. In practice, that means AdSense always seeks to display the most relevant and best-paying ads from its network as a whole.
However, Google AdSense isn’t the only game in town when it comes to advertising networks. That begs the question: Why should you use it instead of its competitors?
The short answer to the question we just posed is that Google AdSense is a beginner-friendly advertising network with a lot of potential for growth. However, there are plenty of more concrete reasons you might want to sign up for it. Let’s look at three of the platform's key benefits.
There are some ad networks that won't even consider your website if it doesn't get enough traffic for their liking. That's understandable, since advertisers pay for each click or impression. If your site can't offer them a lot of potential conversions, they may decide it’s not worth the investment.
However, monetizing your website early in its lifecycle can benefit you in a lot of ways. For one, even if it doesn't earn you much money right away, you'll have a chance to learn the ropes of online advertising. This means that by the time you start getting more traffic, your site will be well-optimized for conversions. Plus, even a small amount of consistent revenue can be helpful.
Google AdSense does have some requirements for websites that want to join the network, but they're pretty reasonable:
Your website needs to have at least some content on it.
There shouldn't be any illegal content on your site.
Your website should be at least a few months old.
Keep in mind that while anyone can sign up for Google AdSense, each application is reviewed individually. This means your website can be rejected if it doesn’t appear to offer enough value. That’s why we recommend that you spend a few months polishing it up and creating quality content before applying.
Ideally, whichever ad network you join up with should have advertisers from all kinds of industries and niches. That way, the network will be able to pair your site with ads your visitors are likely to find interesting – something that benefits both you and the advertisers.
Google AdSense succeeds in this area. It supports dozens of ad categories, and enables you to pick which ones you want to enable on your site:
Even better, AdSense includes different types of formats for its ads. You can use text-only advertisements, decide to include images, and so on. That means you can choose both what category of ads to display and their formats, giving you a lot of control over the process.
Let's be honest – a lot of people don't like to see ads on the websites they visit. A major reason for this is that online ads used to be a lot uglier and more intrusive:
However, as time has gone by, many ad networks have begun to crack down on the most egregious types of ads. Pop-ups, for example, are becoming a thing of the past, and have largely been replaced by less obnoxious alternatives.
These days, if you want to use ads to monetize your website, you need to make sure they are as user-friendly as possible. This means that ads shouldn't disrupt your visitors’ experience, whether they're browsing on a PC or a mobile device:
That last point is particularly important, because mobile traffic already surpasses its desktop counterpart. With Google AdSense, fortunately, you’ll get the control and features you need to display ads that are welcoming to visitors, and highly-responsive on mobile devices.
Advertising is one of the most straightforward ways to monetize your website. It won't make you rich overnight, but it can become a reliable and mostly automated source of income, leaving you free to focus on creating great content.
Google AdSense is a top option for most websites, because:
It's easy to join the network.
You have plenty of advertising categories to choose from.
AdSense ads are both mobile-ready and user-friendly.
Do you have any questions about how to monetize your website using AdSense ads? Let's talk about them in the comments section below!
Image credit: Pixabay.
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