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October 2007    

Welcome to our Bi-Monthly Newsletter

As the hours of daylight lengthen and temperatures rise, there's a feeling of newness that motivates us on towards greater things. At Freeparking, we're continuing to innovate and bring you improved online tools and tips this Spring.

In this issue you'll find information on how to increase revenue, new domain extensions, free AdWords & more!

Congratulations to our recent refund draw winners www.tourismproperties.com & www.alders.co.nz.


The Freeparking Team


How To Make Extra Money Through Your Website

You've spent the time and money building your site and are ready for the dollars to start flooding in. Until you're rolling in dough, you might consider allowing others to advertise on your site for additional income. It's as easy as putting up a link or a small banner and then allowing your website to work for you and receive earnings direct to your bank account.

One way is to allow other companies, such as Google AdSense, to place relevant ads to your audience on your site and in return pay you for each ad clicked on.

Another way is to sign up to an affiliate program, such as www.affiliatesales.co.nz, where you place a link on your site and receive a percentage of all sales generated through your site.

It's important to consider how much space you're willing to give up to advertising without taking away from your primary offerings and then make a decision based upon the best return for your goals.

New! International Domain Extensions

With 1.3 billion people in an area slightly smaller than the US (which has 301 million) and a median age of 33 years old, China is a massive market just waiting to be sold to. With that information in hand, Freeparking now offers you a range of China domains to help you tap into these consumers and increase the New Zealand economy in the process. You can purchase .cn (general), .com.cn (general), .net.cn (computer-related), & .org.cn (non-profit) on Freeparking's Domain page. There are no restrictions on these domains, meaning that you don't have to have a business license in order to have a China domain. You can simply purchase a China domain and start your marketing efforts. Don't miss out on this great opportunity. More...

FREE $50 Google AdWords Voucher

Did you know that all Freeparking purchases are eligible for a free $50 Google AdWords voucher? Google AdWords are the text ads you see on the top and to the right of your Google search results and are a fantastic way to reach your target market through searches consumers may be doing for one of your company's offerings. We've put together an article to help you get started. If you haven't received your AdWords voucher, please contact us.

We've Gone Invisible

When you pay for your Freeparking services by Credit Card instead of being taken to the WorldPay website, you will now enter your payment details on the Freeparking secure site and they will be authenticated by WorldPay in the background. This allows us to make the checkout and post-payment process easier. This "WorldPay Invisible" system is only available to merchants such as Freeparking who can pass a rigorous security survey.

Tech Spot: Shared vs. VPS vs. Dedicated Hosting

Freeparking offers a variety of hosting options to suit customers at different stages. Please read below to find out more about the difference between these hosting options.

Shared Hosting: Shared hosting allows for one website to be hosted on a server with other websites and full single site management. The Lite, Plus, Professional & Premium shared hosting plans are perfect for small to medium businesses looking to host a basic website.

VPS: VPS allows hosting of multiple websites, full management capabilities, and is logically separate from others on the server. The Torque and Nitro plans are virtual private servers created for designers and developers looking for complete virtual control.

Dedicated: A dedicated server is not shared with anyone and used exclusively by the user to run any application desired with full use of the server's resources. A dedicated server is great for websites with a large amount of traffic or for developers wanting full control.

Mini Case Study: thecreatives.co.nz

The Creatives

We all know that Kiwis are ideas people. But how do you transform a great idea into a successful business? The Creatives use branding to bring ideas to life. Be it a new business launch or existing business looking to increase sales, encourage growth or boost staff morale; enter The Creatives to the rescue!

Co-founder of The Creatives Christie Wrightson explains that "over 50% of start-ups fail within the first 3 years of operation. If we do our job, businesses don't fail they stick around and go on to be very successful."

The Creatives state that having an online presence is an important part of bringing a brand to life. "Being online means the business is 'open' for business to anyone, anywhere, at anytime. As such we have clients that effectively sell stuff in their sleep," says Christie.

The Creatives use Freeparking because of the easy site navigation, great service and competitive prices which are used to secure online branding such as domains, email and hosting for thier clients. The Creatives also encourage clients to invest in a domain that is the same or similar to the business. "Business owners spend a lot of time naming their business. Having the same domain helps reinforce the name and is a simple cost effective way to increase brand awareness," adds Christie.

For The Creatives a brand is the soul of a business. Getting the brand right will put a business on the path to financial success and keep it on track for the future. If you're looking to inject some oomph into your business, check out The Creatives (and don't miss their 'People' page).

Freeparking is a New Zealand company specialising in domain name registration, email and web hosting services. If you have any questions about your account or suggestions about how we can improve our services, please contact us at info@freeparking.co.nz or 0800 932 3276 . 

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